Digital signage strategies for SMBs

If your are an SMB and ever wondered, "Boy, that digital signage stuff sure sounds exciting, I only wish that we could afford it?" Now, there might be an answer for you.

Cilutions' VP of Marketing & Business Development has written an article, "Digital signage strategies for small-to-medium businesses" that dispels some of the myths surrounding digital signage for the SMB. Here is an excerpt:

It is apparent that to penetrate the SMB market, digital signage solution vendors at an advantage have the following characteristics:

1. It is small or medium business
2. It is able to play the dual role of a one-stop shop and a systems integrator.
3. It can hold down costs by leveraging the SMB’s existing hardware and network infrastructure, where possible.
4. IT is able to provide a proof-of-concept pilot that convinces the SMB of the technical and financial viability of the total solution.
5. It provides the SMB with assistance on the content creation and management aspects of the total solution.

To read the full article, please visit the Digital Signage Today site at:

www.digitalsignagetoday.com/article.php?id=19532&na=1